About Us

When Amethyst Homes was created in 2013, it’s vision was a simple one. Create a business built around our customers, providing a high quality product, built in sustainable environments.

We like to think that we’ve achieved this over the years, but we’ll never sit on our laurels. We’ll continue to follow our values and always look to improve wherever and whenever we can.

Based around family values we like to think we’re a little bit different from the rest, in a good way. We are passionate about what we do and everyone at Amethyst Homes take a personal interest in our customers and their journey with us.

Why Amethyst

The spiritual meaning of Amethyst is grounded, tranquillity and calm. The literal meaning of Amethyst is “not intoxicated” translated from the Greek word améthystos.

The Greeks, recognising the grounding powers of the stone thought they could use the crystal to protect themselves against intoxication and that wearing amethyst would stop them from falling down drunk!!!

We certainly can’t promise you that, but we can promise you that when you buy an Amethyst Home, we will endeavour to provide a new home that is built around the perceived powers of amethyst. Words used about amethyst are serenity, understanding and trust. We think these are great words to build our business values around.

Furthermore, the purple colour of amethyst has long been associated with royalty and is seen as a regal colour, therefore producing association with both exclusivity, opulence and high quality.

All this results in our mission to not only produce quality homes, but great environments to live in. We put thought into both our homes and our developments, through careful planning and design. Not only that, we also want to provide a our customers an experience that makes them feel both special and valued.

So, whether it’s buying your first home or a fresh new start, buying an Amethyst Home should be an enjoyable journey from start to finish. Using the perceived powers of amethyst this journey should be built on commitment, trust and quality, ultimately providing you with your own piece of tranquillity and calm.

Our Values


Our promise to our customers is that we are committed to delivering a home that we can all be proud of, whilst also providing a customer journey to match.

We’ll be here every step of the way from the first time we meet until the end of the journey with us. We want all our customers to be happy from start to finish. If we can meet your expectations or, even better exceed them, then this makes us really happy too.

Everyone at Amethyst Homes is committed to making your journey with us the best experience it can possibly be. We are passionate about what we do and care about how we do it. We are committed to delivering quality homes in vibrant and sustainable new communities, where our customers are happy and proud to call home.


We want our customers to know that they can trust us. Being honest and straightforward is how we run our business.

We endeavour to treat all our customers in the way that we would like to be treated if we were buying a new home. We put ourselves in our customers shoes and try to see things through their eyes.

We understand that buying a new home is a big decision and can be a stressful process and things don’t always go according to plan. However, one thing we can promise, is that we will always be here for you. We’ll listen and we’ll be truthful and honest with you throughout your journey, whatever happens along the way.

We take a personal interest in every customer and every home. We’ll always look to deal with our customers in a way that is both professional and friendly, treating all of our customers with respect. We want this approach to give our customers confidence that we’ll always try to do the right thing for them wherever and whenever we can.


Ultimately, we want to hand over a quality product to all our customers every time.

We are determined to deliver the best possible home in the best possible environment. Our houses and developments are carefully planned and designed, always with our customers in mind.

We’ll always try to get things right first time, every time. We ensure that each home is quality checked throughout the build process.

We like to think that we offer something a little bit different to the rest. We take a personal interest in what goes into your new home, hand selecting quality products and brands that we are proud to offer.

We also appreciate how special the finishing touches of your new home are, which is why we have a broad range of choices and extras for our customers to choose from, allowing you to make your home as individual and unique as you are.